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Design advice
Find your design vibe.
Five aesthetics. Five different personalities.
Smart marketing.
A little personality.
I make complex businesses easier to understand and their value harder to miss.
Featured case studies
The work, up close.
Three closer looks at my work: an ongoing marketing role, a healthcare campaign and the portfolio you’re browsing.
01 / Construction · B2B
Construction stories and campaigns.
In my current role at Munger Construction, I turn project interviews into success stories, web content and campaign materials.
Read the case study
02 / Retail pharmacy · Integrated campaigns
Pharmacy marketing across communities.
At Good Day Pharmacy, I coordinated campaigns for its stores and partner pharmacies, including service education, signage and email.
Read the case study
03 / Personal brand · Portfolio
Wink & Tell portfolio.
A playful identity and a carefully curated portfolio, connecting my marketing experience with the ideas behind the work.
See how it came togetherThe person behind the work
Hello, I’m Liz.
I’ve been working in marketing since 2013. Still curious. Still noticing the little things.
I’m the Marketing Manager at Pat Munger Construction Company, Inc. My work spans strategy, writing, design, social, email and video, with experience across construction, retail, healthcare and small business.
Wink & Tell is where I collect the work, ideas and creative experiments that have shaped my career in marketing.
A good storefront sign. A font I can’t stop looking at. A social post that actually has something to say. Those things belong here, too.
My toolkit
Tools I use.
Semrush
Meta Business Suite
Canva
Wondershare Filmora
Adobe Creative Cloud
WordPress
Zoho CRM
HubSpot
Constant Contact
Squarespace
Google Ads
Work, ideas, and a little personality.
In the Feed.
Still my work. Just a little more of what goes into it. Design advice, everyday inspiration, creative experiments, and the occasional opinion from Scoots.
Out in the world
Inspo is around the corner.
Lettering, neon and the details worth noticing. Photo courtesy of The Taffy Shop.
From the portfolio
The Oxford Trunk.
Social content and shoppable email for an independent fashion retailer.
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A little point of view
Scoots has opinions.
A very expressive take on marketing habits.
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Useful social advice
Your business isn’t boring.
Three fixes for posts that could work harder.
My point of view
A few things I stand by.
Make it feel like you.
AI can help with a draft. It doesn’t get the final say on your voice, your facts or your taste.
Give each platform a reason.
The exact same post everywhere? Different platforms, different behavior. Adapt the idea to the place.
Build beyond the feed.
Your email list matters. Keep building a direct connection with the people who want to hear from you.
How I work
A little method to the magic.
I start by understanding the business and its audience, then make the message useful in the places people will encounter it.
01 / Understand
Learn the business.
I talk with the people closest to the work and check the facts before deciding what to emphasize.
02 / Find the thread
Find the message.
I identify what the audience needs to know and choose the format that will explain it clearly.
03 / Make and refine
Make and refine it.
I write, design or produce the piece, review it in context and adapt it for each channel.
More selected projects
More to explore.
Event flyers, retail social media, property marketing and editorial work from other projects.
Brand application · Community events
Puerto & Co.
I designed flyers for Kirtan and Jivamukti Yoga, giving each event its own feeling while making the practical details easy to find.
Social strategy · Content · Email · Retail
The Oxford Trunk
I managed social media for this independent fashion retailer for two years. The project includes a recording of the posts and related email work.
Explore the Oxford Trunk project
Property marketing · Real estate
Real estate marketing
Listing graphics for Atlanta Luxury Communities, with concise status messaging and property photography.
Editorial · Web content
Outdoor living content
Useful, visually led articles covering pool planning, seasonal entertaining and backyard design.
Civic outreach · Small business
Hispanic business advocacy
Social graphics for the Florida State Hispanic Chamber of Commerce, highlighting entrepreneurship, heritage and small business.
Selected video
Made to move.
A project walkthrough and a team-led reel from my current construction work.
Construction · Project video
Hamden Hall Country Day School
A vertical site walkthrough that shows the building, exterior spaces and project details.
Explore construction projectsConstruction · Social video
A little personality on site.
A short team-led reel that gives the brand a human, lighthearted moment between project updates.
See the broader campaignEmail marketing
Good things in your inbox.
These original emails cover construction, real estate, retail, healthcare and wellness. Open each one to see its message and layout.
Construction · Email
Project newsletter
A Munger Construction email bringing together a featured school renovation, services and company news.
Explore the case studyReal estate · Email
Luxury property feature
A listing email presenting the home through photography and a guided property tour.
Retail · Email
Seasonal sale
Editorial product imagery paired with a clear promotional message and shoppable pieces.
Fashion · Email
Shoppable fashion
A sale announcement leading into product selections and direct shopping links.
Healthcare · Email
Pharmacy outreach
Seasonal service education and product updates in an easy-to-scan email.
Wellness · Email
Spa & skincare
Product-led storytelling for a spa client with skincare imagery and a cohesive visual rhythm.
Writing & content
Words that do the work.
My articles explain construction and facility decisions in terms a prospective client can use.
Manufacturing · Strategy
Top 5 Manufacturing Facility Upgrades That Improve Efficiency and Support Growth
Read on LinkedInConstruction · Education
Construction Manager vs. General Contractor: What’s the Difference?
Read on LinkedInFacilities · Thought leadership
The Hidden Costs of Deferred Maintenance
Read on LinkedIn
Portfolio archive
Editorial storytelling for everyday life.
Additional consumer-facing articles explain outdoor projects, from pool construction to practical backyard planning.
Experience & credentials
Experience behind the ideas.
Since 2013, I’ve worked across industries in marketing strategy, writing, design, social media, email and campaigns.
Current role · April 2021 to present
Marketing Manager
I lead marketing planning and production, from strategy and project interviews to success stories, web content, social posts, email, video and design.
Recommendations
Word on the work.
Recommendations from colleagues on LinkedIn.
“Her innate ability to connect with her audiences allows her to show highly competitive quantitative and qualitative results.”
Read full recommendation
“Liz is and was a fantastic content creator. Her innate ability to connect with her audiences allows her to show highly competitive quantitative and qualitative results. As she pursues the first of what will be many leadership opportunities I am reminded of her contagious positive attitude and will to win that uplifted the Constant Contact professional services team. I would highly recommend Liz for any leadership position based on her strategic abilities, interpersonal skills, and culture-changing attitude.”
“Her deep expertise coupled with her project management / communication skills cemented her as a key contributor to our Marketing service.”
Read full recommendation
“Liz was a high caliber, talented Marketing & Brand expert on our team that consistently pushed the envelope to exceed expectations and deliver huge wins to our clients. Her deep expertise coupled with her project management / communication skills cemented her as a key contributor to our Marketing service. I cannot recommend Liz enough and am certain that she will continue her upward trajectory to the highest tiers of Marketing leadership.”