Wink & Tell · Liz Tullo
Wink & Tell
Wink & Tell brings my marketing work into one place, with an identity that reflects how I like to work: thoughtful strategy, clear communication and a little personality.
A personal brand in practice
A portfolio built around the work.
Personal brand · portfolio strategy · writing · creative direction
The challenge
My work spans construction, retail pharmacy, fashion and community events. The portfolio needed to show that range while giving each project enough context to stand on its own.
The editorial decision
I selected projects with original examples and a clear role to explain. The case studies provide context, while galleries let visitors examine the finished pieces.
Why Wink & Tell?
Wink & Tell is a playful take on “kiss and tell.” The wink brings personality and a knowing eye for what works. The tell is about sharing useful ideas and making the message clear. The winking speech bubble connects both halves of the name.
My role
I planned the site structure, curated the samples, directed the design and wrote the case studies. I organized video, email, photography and event work so visitors can browse by project or format.
The visual direction
Soft, expressive lettering gives the name personality. Deep plum anchors a palette of warm pink, ivory, butter yellow and a small coral accent. The identity feels playful, while generous spacing and clear typography give the project samples room to speak.
The live result
The live portfolio connects project context with original samples. I continue to refine the writing and presentation as I add work.
The portfolio is the proof
Explore the live portfolio.
Explore the identity, writing and selected projects in context.
The identity board shows the visual direction behind the site.
Keep exploring